Zune Phone, Project Pink, Advertising Revealed!

Months and Months have gone by and it seems like we get a little clue every now and then that a Zune Phone could still be in the works.  Some weeks it looks pretty negative that we won’t ever see anything but that won’t stop us from trying to uncover anything we can!  Last week advertising firm McCann Erickson has won a lucrative advertising contract with Microsoft, beating out the other guys.  No big deal you say, but it is!  The Zune advertising people have been caught on record talking about the so called Pink project. Read the clip below from Adweek.

The Office shift follows a pitch for a new Microsoft mobile offering won by McCann’s T.A.G. unit, said sources. JWT, McCann and fellow roster shop Crispin, Porter + Bogusky competed for that assignment, for which the client used the code-name Pink.

It’s a nice confirmation of previous rumors that Microsoft was shopping the project around, and that’s about the end of the new information. But a quick trip to the McCann T.A.G. site reveals a portfolio that contains three videos for the Zune, including two ads and a trade reel. Zune? Pink? Zunephone! Pinkphone! Pink Zune! Pink Zune phone! And so on.

Now, these ads are nestled among a fair number of Xbox promotional materials, so it’s clear that this is one of Microsoft’s go-to teams for advertising in general. But hell, since we still haven’t seen any kind of confirmation that the Pink phone’s alleged specs and Windows Mobile 7 rumors are real, that Pink is a hardware device, or that the project even still exists, we’ll take what we can get.