Zune Phone Forum » pink project

Zune Phone, Project Pink, Advertising Revealed!

admin — Tue, 14 Jul 2009 05:31:00 +0000

Months and Months have gone by and it seems like we get a little clue every now and then that a Zune Phone could still be in the works. Some weeks it looks pretty negative that we won’t ever see anything but that won’t stop us from trying to uncover anything we can! Last week advertising firm McCann Erickson has won a lucrative advertising contract with Microsoft, beating out the other guys. No big deal you say, but it is! The Zune advertising people have been caught on record talking about the so called Pink project. Read the clip below from Adweek.

The Office shift follows a pitch for a new Microsoft mobile offering won by McCann’s T.A.G. unit, said sources. JWT, McCann and fellow roster shop Crispin, Porter + Bogusky competed for that assignment, for which the client used the code-name Pink.

It’s a nice confirmation of previous rumors that Microsoft was shopping the project around, and that’s about the end of the new information. But a quick trip to the McCann T.A.G. site reveals a portfolio that contains three videos for the Zune, including two ads and a trade reel. Zune? Pink? Zunephone! Pinkphone! Pink Zune! Pink Zune phone! And so on.

Now, these ads are nestled among a fair number of Xbox promotional materials, so it’s clear that this is one of Microsoft’s go-to teams for advertising in general. But hell, since we still haven’t seen any kind of confirmation that the Pink phone’s alleged specs and Windows Mobile 7 rumors are real, that Pink is a hardware device, or that the project even still exists, we’ll take what we can get.

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CES: Zune Phone, no. Pink, maybe

admin — Thu, 11 Dec 2008 03:41:42 +0000

Gizmodo has the word from the horse’s (sorry Brian Seitz) mouth: No Zune phone is coming at the Consumer Electronics Show.

What might be coming — and is likely the source of confusion — the “Pink” premium consumer mobile services.

Pink is not the codename for a phone; it is the codename for a set of services under development (of which a Zune music service is expected to be one). Pink has a business-services sibling; that set of unified-communications mobile services is codenamed “Rouge.”

Neither Pink nor Rouge is tied to a specific Windows Mobile release. Both are independent, the same way that Windows Live for Mobile services aren’t dependent on a particular WinMobile release.

Read All About Microsoft With Mary-Jo Foley

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Zune Evolves Into “Pink” Smart Phone?

admin — Wed, 26 Nov 2008 02:15:21 +0000

Jim Goldman of CNBC posts in his column TechCheck that “Microsoft is ready to give a major facelift to the company’s Zune music player that could mean its evolution into a new smart phone from the company”. His “source says that the new device falls under the codename “Pink” and will combine the company’s Zune and technology from Microsoft’s purchase of Danger Inc., the company that brought us the Sidekick flip phone available on T-Mobile”.

Jim states in the article the “prototype of the new Pink could be unveiled as soon as the Consumer Electronics Show in January, but that it could be pushed back into a February release. Some reports suggest the phone could be released at the 3GSM conference and that a wide shipment release could be a year away. The idea, his source says, is to develop a product that offers true competition to Apple’s iPhone which continues to enjoy huge market momentum”.

The complete CNBC blog can be found at TechCheck With Jim Goldman

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